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Television & New Media
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Revisiting the Y2K Bug

Language Wars Over Networking the Global Order

Kirsty Best

York University, Toronto

The Y2K bug was a global media event of the twentieth century, only to fade from view after an anticlimactic change of millennium. This article argues that a reexamination of the text of the Y2K bug illuminates the contemporary cultural construction of value in information and networking technologies. Through the examination of a broad range of media reports and articles, this article illustrates how a hegemonic discourse is creating scales of value that have a profound impact on resource allocation. However, the Y2K bug also illustrates how this discourse is subject to its own gaps in meaning, or internal dissociations, as well as to a variety of creative external attacks, including culture jamming.

Key Words: information technology • discourse • computer networking • globalization • value

Television & New Media, Vol. 4, No. 3, 297-319 (2003)
DOI: 10.1177/1527476403253971
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