Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Television & New Media
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Robertson, C.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

A Sporting Gesture?

BSkyB, Manchester United, Global Media, and Sport

Craig Robertson

Babson College

This article takes a specific action by a powerful transnational media corporation, BSkyB’s failed attempt to buy Manchester United, as a case study of the now crucial relationship between global media and sport in an era of technological expansion. In placing this take-over bid in the contexts of broadcasting, politics, and sport, the complexities of this relationship are illustrated through an analysis of a global media corporation’s conflicts with regulations, new technologies, sentiments, and identities in local, national, and regional arenas. This article illustrates the multidimensionality of globalization, both in terns of economics and culture, to argue that any understanding of globalization requires the analysis of the interaction of a number of places, actors, and tensions—not all of which are simply "global" or "local."

Key Words: football • media • globalization • digital television • News Corporation • soccer

Television & New Media, Vol. 5, No. 4, 291-314 (2004)
DOI: 10.1177/1527476404268113
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Socioecon RevHome page
H. E. Meier
Institutional complementarities and institutional dynamics: exploring varieties in European football capitalism
Socioecon. Rev., January 1, 2008; 6(1): 99 - 133.
[Abstract] [Full Text] [PDF]